What inspired you to founded Kickiest?
I’ve always loved fashion but I didn’t think I could make a career out of it. My aunt was an
incredible tailor in Vietnam. Growing up, she would make my clothes and my mom’s. The clothes were made with love, and it felt special to be able to wear something that took a tremendous amount of time to make. The idea of KICKIEST came to mind when I was studying
at John Hopkins CareyBusiness School. I was taking graduate Finance classes in hopes of obtaining a master’s degree. I’ve wanted to have my own business since college but had no idea what it was going to be. Halfway through my study at JHU, I realized
that I didn’t want to be in school anymore and decided to open an online clothing boutique. It felt like it was the right industry to go into.
How would you describe Kickiest’s mission?
Our mission is to help women and men empower their individuality through fashion. We live in a digital world where the majority of us are comparing how we look to other people. I want to help people embrace their uniqueness instead of trying to blend in with the rest of the world.
We want everyone to look good, feel their best, and live an exciting life!
How does Kickiest embody personal empowerment and self-care?
I believe what you wear expresses who you are as a person. Looking good is about choosing clothes that fit well and are comfortable. To me, that’s a form of self-care. Taking the time to make yourself look good will boost your mood instantly!
What is the typical Kickiest consumer?
The KICKIEST consumer is someone who is unconventional and loves to
experiment with fashion. I am a very girlie girl at heart so I definitely
want to incorporate that element to my brand, but of course, with an edge.
How would you define your style as a designer?
I’m definitely a minimalist. I like to keep my design simple – bold and
solid colors. I don’t take a lot of time to get dressed and don’t think
everyone should spend a lot of time in front of the mirror to feel
beautiful. Simplicity is everything,
What was your motivation to become a designer?
The KICKIEST tote bag that I created was the motivation for me to become a designer. I love creating something that’s mine, and being original is something that I highly value for my brand. The purpose of the bag is driven by the idea of sustainability. I once lived next to a grocery market and would stop by every day to go shopping. I did not want to keep a lot of plastic bags and knowing how harmful they are to the environment, I knew I wanted to design a shopping bag that I can use. It turned out great, and that was the moment I wanted to design my own line. I still have a lot to learn, but I’m hoping to expand the KICKIEST logo line. Fun fact, I also designed my own logo!
What are the most important things to you when creating your own line?
At KICKIEST, it’s important for us to focus on quality and aesthetics. We
want to provide our consumers with beautiful clothes that can last a long time.
What do you see in the future for Kickiest and/or your career as a designer?
I’ve love to see KICKIEST as an international lifestyle brand in the future. I want us to be more than just a clothing boutique, whether it’s a styling service or a platform for people to express themselves. I hope to spread love and a positive body image to my KICKIEST consumers.
You can shop Kickiest here!!